Effective Date: July 15, 2025 Last Updated: May 1, 2025
This Privacy Policy explains how Top Cheez Hockey Apparel LLC (“Top Cheez,” “we,” “us,” or “our”), including our affiliated programs Top Cheez Swag, OPEN RINK Pro Tour, and Hockey Without Boundaries, collects, uses, shares, and safeguards your personal information when you access our website at www.topcheezswag.com (the “Site”) or participate in our programs, events, or e-commerce offerings.
By accessing our services or submitting information through our Site, you agree to the collection and use of information in accordance with this Privacy Policy.
1. WHO WE ARE
Top Cheez is a Colorado-based activewear and lifestyle brand committed to growing the sport of ball and roller hockey through both commercial sales and nonprofit community engagement. This Privacy Policy covers all platforms, products, and programs managed by Top Cheez, including:
Top Cheez Swag – our lifestyle apparel store
OPEN RINK Pro Tour – our culture-driven roller hockey event series
Hockey Without Boundaries – our grassroots youth development and outreach initiative
2. INFORMATION WE COLLECT
We collect personal and usage data to support your experience with our services.
a. Personal Data
When you register, purchase, or interact with our services, we may collect:
If you log in using a social media service (e.g., Facebook, Instagram, Google), we may access profile data, contacts, or activity associated with that account, in accordance with your privacy settings on the platform.
3. HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
To process orders, registrations, and payments
To operate and improve our website and services
To manage user accounts and participation in events
To communicate updates, promotions, and relevant news (if you opt-in)
To provide customer support and resolve disputes
To comply with legal obligations and prevent fraud
We may use anonymized usage data to analyze trends, monitor performance, and improve our outreach and marketing.
4. SHARING YOUR INFORMATION
We may share your data in the following scenarios:
Service Providers: Vendors or partners who help us deliver services (e.g., payment processors, shipping carriers, event tech platforms)
Affiliates: Our nonprofit and retail operations may share data internally to better coordinate program delivery and customer support
Business Partners: Limited information may be shared with sponsors or program partners to fulfill promotions, team rosters, or supply requests
Legal Requirements: To comply with a court order, subpoena, or lawful request by authorities
With Consent: When you expressly grant us permission to share your data
We never sell your personal data to third parties.
5. COOKIES AND TRACKING TECHNOLOGIES
Our Site uses cookies, tags, and other tracking tools to enhance user experience and analyze website traffic. These may include:
Essential cookies for secure login and site navigation
Functional cookies to remember preferences
Analytics cookies to measure site performance
You may disable cookies through your browser settings, though this may limit functionality.
6. EMAIL & SMS COMMUNICATIONS
By subscribing or registering with us, you may receive emails or SMS updates related to orders, events, or promotions. You can unsubscribe at any time via the link provided in communications or by contacting us.
7. RETENTION OF INFORMATION
We retain your personal data only as long as necessary to:
Fulfill the purposes outlined in this policy
Comply with legal obligations
Maintain business and program records
Data related to event participation may be retained longer for insurance, liability, or grant reporting purposes.
8. CHILDREN'S PRIVACY
We do not knowingly collect personal information from children under 13 without parental consent. If we become aware of such data being collected without permission, we will take immediate steps to delete it.
9. SECURITY MEASURES
We implement commercially reasonable safeguards to protect your information. However, no online system is 100% secure. Please take care in protecting your passwords and private information when using our services.
10. YOUR DATA RIGHTS
You may:
Request a copy of the personal data we hold about you
Ask us to correct, update, or delete your information
Withdraw consent or opt-out of marketing communications
If you access our services outside the United States, please note that your information may be transferred to and processed in the U.S., where our servers are located. By using our services, you consent to this transfer.
12. LINKS TO OTHER SITES
Our Site may include links to external websites. We are not responsible for the content, practices, or privacy policies of third-party sites.
13. CHANGES TO THIS POLICY
We may update this Privacy Policy periodically. We will post any changes on this page and update the “Last Updated” date above. Continued use of our services constitutes acceptance of the revised policy.
14. CONTACT US
If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact:
